Serve-All Marketing Services, Inc., & Salesmasters, Inc., a.k.a. "", was established in 1966 and thus became The Original Fleet Discount Purchase Plan in California. At present, we offer our service to hundreds of Credit Union and Corporate Employee Groups totaling several million people. We offer a statewide network of participating dealerships whose professionalism and integrity is there for you to rely on. The standards for this program enable you to purchase a new car with confidence and at a significant savings.

You work directly with the Fleet Manager for a quick, hassle-free transaction. Our affiliated Fleet Managers are known for their honesty, integrity, and customer service. They will sell vehicles at fleet rates or the best price available depending on the make, model and availability. They will give you the same quality service that the Red Book has provided to thousands of satisfied customers during the past 50 years.

Another significant part of our program is that we are always available to help you. We know that buying a car is one of the most exciting and challenging things we do in life. We are happy to put our years of collective experience and dedication behind you when you buy your next new car. We also encourage you to call our toll free number, 1-800-422-4561, if you have any questions about the program or need assistance in any way. Let us enhance your new car buying experience!

Our service is available only in the state of California at this time. The special prices are available through the approved Fleet Manager only. A Promotional Fee is paid to our company by the Dealerships for this service and therefore is offered as a FREE service to our customers.

To provide our customers with an extraordinary car buying experience through professional Fleet Managers at respected new car Dealerships.